About

Shmoo Doodle Designs is a small independent art brand by me, Ali Shale. I focus on hand-drawn black and white illustrations.

Each piece begins as a detailed line drawing, inspired by character, nature, and everyday charm of Stoke on Trent.

My work is designed to feel timeless, playful, and display-worthy.

In a world of digital overload, my illustrations celebrate the simplicity of pen, paper, and patience.

Prints and cards are produced in small batches and carefully packaged to ensure quality from studio to doorstep.

Every design is created with care and attention to detail, with the goal of making artwork that people genuinely want to keep or gift.

Thank you for supporting my independent illustration store.